Sip Parade

For coffee roasters

Your next fan is a sip away.

Sip Parade helps curious drinkers find coffees that suit their taste, then links them to the shop that sells each one. Share your story and your bags, and shoppers will recognize you along the way.

Affiliate and asset partnerships, plus a few sponsorship ideas you can tell us about. You keep your storefront and your customers.

Prepare an application draft

Applications aren’t open yet. You can prepare a draft on your device. Nothing is sent.

A kraft paper coffee bag labeled Daybreak Coffee Roasters, Peach Picnic, a sunny little coffee, with cut peaches, blossoms and a sunrise over green hills.
Daybreak is a made-up roaster, and this bag is demonstration artwork. It is not a real product, partner or endorsement.

Picture your coffee here

Same coffee. A fuller introduction.

Switch between three places your coffee can appear. Then compare each one with and without your brand assets.

Turn on JavaScript to switch the previews.

Daybreak and Peach Picnic are made up. Previews show how a placement looks, not a promise of placement, traffic or sales.

A partnership that fits your setup

Three ways to start.

  1. 01 · Already have an affiliate program?

    Bring your program.

    Share your network or program link and its terms. Sip Parade would apply through your usual process, and links change only after you approve us.

  2. 02 · Starting something new?

    Talk about a direct referral.

    A tracked link or code, the attribution window, commission, returns and payouts are agreed in writing first. Nothing is assumed from a click.

  3. 03 · Not ready for commission?

    Start with your story.

    Share approved assets and accurate coffee details. Your coffees are matched to shoppers the same way either way.

Source tags on a link, like UTM parameters, only label visits for analytics. On their own they don’t track sales or earn a commission.

A little spotlight for your next chapter

Three paid formats we’re considering, each a labeled space kept apart from shoppers’ matches. Add the ones you’d like to discuss to your application. It’s a show of interest, not a booking or a promise to spend.

No sponsorship interests selected yet. Exploring is welcome too.

Continue to the application

Examples use a made-up roastery. Prices, availability and delivery terms would be agreed before any campaign, and none are published here.

Your small but mighty press kit

Bring the bag. We’ll make room for the story.

A few good assets make your coffee easier to recognize across the shortlist and the Flavor guide. Start with what you have.

Bag images and photos are published only after you confirm permission in writing, with the credit you choose. Logos from your own site may already appear on cards to show whose coffee it is, and are removed on request.

Let’s make an introduction

Prepare your application.

Tell us about your roastery, how you’d like to work together, what you could share and which sponsorships you’d consider.

This builds a draft, not an application. It stays on your device. Nothing is sent, uploaded or saved by Sip Parade, so download the draft to keep it.

Your application draft

  1. Your roastery
  2. Working together
  3. Interests
  4. Review

The draft builder needs JavaScript. Nothing on this page is sent either way.

Step 1 of 4Your roastery

Step 2 of 4Working together

How would you like to work together?
Which assets could you share? (optional)

A link only. This page never opens or loads it, and nothing is uploaded.

Step 3 of 4Sponsorship interests

All optional. Leaving this blank means unanswered, which is different from saying no.

Which sponsorships would you consider?

Pick any of the three formats together. Just exploring and Not interested each stand alone and clear the other choices.

Step 4 of 4Review your draft

Check your answers, then download the draft to keep it.

Show the draft as text

The sensible questions

Before we shake on it.

Does joining guarantee placement or sales?

No. Coffees appear when they suit a shopper’s picks, and assets or agreements don’t change that. Sip Parade can’t promise traffic or sales.

Will affiliate partners rank higher?

No. Affiliate and partner status are not inputs to a shopper’s matches, and Sip Parade’s own tests check that changing them changes nothing.

Can we take part without an affiliate program?

Yes. Start with your story: approved assets and accurate coffee details, with no commission.

Does a sponsorship buy a better position?

No. Sponsored formats would sit in labeled spaces apart from a shopper’s matches. Paying would never move a coffee up anyone’s list, and affiliate tracking would stay a separate arrangement.

Do we have to pick a sponsorship?

No. Every interest question is optional. Choose Not interested in paid placement to stay with affiliate and asset partnerships, or Just exploring to learn more first.

What does a sponsorship cost?

No prices are set. The budget ranges in the form are research questions, not a rate card. Inventory, pricing, tracking and terms would be agreed in writing before any campaign.

Who owns our assets?

You do. Sharing a folder link here grants nothing. Any use would follow a written agreement covering where assets appear, credits, crops, how long, and how to withdraw them.

Is anything I type here sent anywhere?

No. The form builds a draft on your device, and you decide what to do with the file. Applications open once Sip Parade publishes a contact address, terms and a privacy notice.

What happens after a real application?

The planned steps are a review of fit and tracking, terms in writing, asset approval, a private preview for you, and then go-live. A sponsorship would add agreed inventory, dates and pricing before anything runs.